Fly London is a fashion footwear brand known for bold shapes, chunky wedge and platform soles, and soft leather. According to a Fly London history from a UK retailer, the brand began in the UK in 1994 and was acquired by the Portuguese footwear company Kyaia, which is where much of its production is based. At Sole Provisions, the Fly London collection brings together boots, wedges, sandals, flats, and sneakers, and it sits naturally beside our wider women's footwear, women's boots, women's sandals, and wedges selections.
Fly London shoes suit people who want a statement style that still feels wearable through a full day. The sections below explain the brand's story, what it is known for, and how to choose a pair.
A British Idea With Portuguese Roots
A UK retailer's history of the brand describes Fly London as a UK label launched in 1994 whose original partners decided to sell it, after which Kyaia, run by Fortunato Frederico and a partner, acquired it. A trade article marking the brand's 30th anniversary also says Frederico bought the brand in 1994 and that Kyaia was founded in 1984. The brand's design approach is described as using traditional construction methods in unexpected ways, with comfortable, offbeat styles. Sources differ slightly on the details of the early years, so for the brand's own history, visit the Fly London website. If you enjoy European made brands, you may also like As Portuguesas, Rieker, and Remonte.
Made in Portugal
The retailer history says the brand's shoes are made at Kyaia's factory in Portugal, and many retailer listings also state Portugal as the country of origin. Production can change, so check the product information for the style you are considering.
Wedges and Platforms
Chunky wedges and platforms are the look most people connect with Fly London. A wedge spreads weight across the whole foot, which many people find easier to wear than a thin heel. Browse our women's heels and wedges, wedges, and women's sandals. Styles in our collection change often, so check each product page for what is available now.
Boots and Booties
Boots are a big part of the range, from ankle styles to taller shapes in soft leather. Browse our booties, ankle boots, Chelsea boots, and winter boots. Leather and suede are not waterproof unless a style says so, so check each product page before wearing in wet weather, or see our women's waterproof shoes. Use our shoe care products to protect leather and suede.
Flats, Mary Janes, and Sneakers
Fly London also makes ballet flats, Mary Jane loafers, and sneakers for a lighter, everyday look. Browse our flats, Mary Jane shoes, women's sneakers, and women's slip ons.
Comfort Features to Look For
Retailers describe Fly London shoes as comfortable, with very soft leathers and cushioned soles, though features vary by style. Comfort is personal, so look for a padded insole, a flexible sole, and a secure fit. If you want to add your own support, browse our shoe inserts and arch support shoes. For medical questions about your feet, check with a healthcare professional.
Choosing the Right Fit
Fly London is a European brand, and sizes are usually listed in European numbers, so check each product page and size chart. Width and sizing details are not listed on the collection page, so try a pair in store when you can. If you need more room, browse our wide width shoes. Try shoes on later in the day, when feet tend to be fullest. For a personal fitting, visit one of our Sole Provisions locations, or read more in our educational hub.
A Few Fly London Details Worth Knowing
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Fashion footwear brand that began in the UK in 1994, according to a UK retailer.
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Owned by the Portuguese company Kyaia, according to a trade article.
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Made in Portugal, according to the retailer history and listings.
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Known for wedges, platforms, boots, sandals, and soft leathers.
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European sizing on most listings.
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Styles and availability change often.
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Free shipping on orders over $75, see our shipping policy and returns page.
Explore More European Style
If you like Fly London, compare it with As Portuguesas for Portuguese made shoes, Bos & Co for European made boots, Django & Juliette for fashion forward styles, Rieker for lightweight comfort, or Pikolinos for Spanish leather. Complete the look with our sunglasses, and check new arrivals and sale items for the latest styles and markdowns.
Related Collections: Women's Footwear · Women's Boots · Wedges · Women's Sandals · Booties · Bos & Co · As Portuguesas · Rieker
